Allstate Sugar Bowl Returns as LHSAA Championship Title Sponsor
by Robin Fambrough // GeauxPreps.com Contributor
The Allstate Sugar Bowl and the LHSAA are back together again.
Less than 48 hours after crowning its final champions of the 2025-26 season, the LHSAA announced the return of the Allstate Sugar Bowl as its title sponsor for championships during a Monday press conference held at its Baton Rouge office.
Under the agreement, the Allstate Sugar Bowl will be the LHSAA’s title sponsor from 2026-27 through 2031-32. Its previous LHSAA sponsorship ran from 2014 to 2021.
“Home … that is what the Sugar Bowl has always been to us, and here we stand again before all of you back in a partnership with the Allstate Sugar Bowl,” LHSAA executive director Eddie Bonine said. “We know 99 percent of the athletes won’t play for the (LSU) coaches in this room (today). That (LHSAA championship events) is their super bowl when we go to the (Caesars) superdome and our other events.
“That’s why we do what we do. We’re going to continue to do that at the highest level with the Allstate Sugar Bowl — our longtime partner — and now starting a new era.”
Media members, Sugar Bowl officials, LHSAA staff, and a group of dignitaries that included LSU basketball coaches Kim Mulkey and Will Wade and former LSU football coach Ed Orgeron were in attendance at the press conference.
Terms of the agreement were not released. Sugar Bowl officials did announce that the LHSAA’s football championships will be called the Allstate Sugar Prep Classic, while the remaining 20 events will be Sugar Bowl championships.
Ochsner was the LHSAA’s top sponsor from July 2021 through the 2025-26 sports season that ended Saturday in Sulphur with baseball championships. Bonine said current plans call for Ochsner to remain involved as a healthcare partner.
“We think this is a great strategic partnership for us for a number of reasons,” Sugar Bowl CEO Jeff Hundley said. “First and foremost, one of our biggest passions at the Sugar Bowl committee is to support young people in our state. Not just New Orleans, but around the state. We get an opportunity to showcase that now through this partnership.
“We also are big on supporting teachers, and this gives us a platform. We’re working with the College Football Playoff Foundation on that. We’ve put almost $6 million to support public school teachers since 2019.”
Hundley said that LHSAA’s championship events will provide a public platform for the Sugar Bowl to recognize teachers. He also touted plans to provide scholarship aid for student/athletes.